Will Tourists Flock Back to Noto Peninsula Amid Quake Recovery?

Unseen Japan
5 min readApr 22, 2024

Tourism in Hokuriku took a heavy hit post-quake. Are tourists ready to return to the Noto Peninsula? A new survey brings some good news.

Picture: yoshihiro52 / PIXTA(ピクスタ)

By Francesca Annio

The Noto Earthquake of January 2024 shook Japan, setting a challenging tone for the year ahead. Now, over four months later, signs of recovery emerge in Ishikawa, Toyama, and…