Why High-Alcohol Chuhai Drinks are Disappearing in Japan

Unseen Japan
5 min readFeb 21, 2024

Maybe they’re not so Strong: once-popular high-alcohol chuhai drinks are disappearing in Japan due to a mounting health backlash.

Picture: Graphs / PIXTA(ピクスタ)

By Himari Semans

The notorious Strong series consumed for a cheap pregame on nights out in Japan is disappearing from shelves. After years of health professionals decrying the series for its adverse health effects…