Tourists Love Koedo Kawagoe — and The City Doesn’t Know Why

Unseen Japan
4 min readFeb 16, 2024

Koedo Kawagoe’s Edo-era charm is attracting more tourists than ever better — but the city is at a loss to explain its sudden popularity.

Picture: 二匹の魚 / PIXTA(ピクスタ)

A location outside of Tokyo that lets tourists soak up a piece of Edo-era Japan is even more popular than ever. That’s a surprise to the city, which can’t tell you why it’s become such a hotspot.