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Tokyo Disneyland Threatens to Banish Resellers From Their Property
Disneyland’s parent company says it’ll also change how it sells limited edition goods to crack down on reselling.
Resellers in Japan are on everyone’s Naughty List these days, it seems. In response to several high-profile incidents and trouble at its own park, Tokyo Disneyland is implementing new anti-reselling strategies — one of which has been to threatening to throw resellers off the property entirely.
Groups of resellers — mainly Chinese tourists and residents, according to local reports — have been scooping up limited edition releases of goods across Japan in the past year. The groups use teams of people to overcome purchase limits on goods, which the ringleader then sells on secondhand sites such as Mercari with an upcharge attached.
Resellers most recently caused havoc over the release of the My Melody 50th Anniversary goods earlier this month. Before that, they created long queues and scenes of chaos at Tokyo Museum as they rushed to grab limited edition Hello Kitty 50th Anniversary items.
Disneyland hasn’t been immune, either. A limited-edition popcorn bucket that went viral on social media recently also led to a small stampede from resellers.
