This 30-Year Japanese Whisky Will Now Set You Back $2,425

A bottle of Japan’s Hibiki 30 is about to double in price. And it isn’t the only Suntory whisky that’s getting pricier as demand for Japanese whiskies shows no sign of slowing down.

By Jay Allen

Whisky — particularly good whisky — can set you back a pretty penny. That’s certainly the case with Japanese whisky, which is enjoying a years-long boom. But that boom is taking a toll on supplies. That means that some of Japan’s most beloved aged whiskies are about to become an even rarer pleasure.

The Japanese whisky boom

Picture: イグのマスタ / PIXTA(ピクスタ)

Japanese whisky has been in high demand for years now. But that wasn’t always the case. Whisky brewing in Japan goes back 100 years as of this year. After a decades-long boom, manufacturers saw demand shrink in the 2000s.

In 2008, whisky manufacturers like Suntory looked for ways to make drinking popular again among the young. Alcoholic consumption is way down compared to previous years. That’s especially true among 20- and…