South Korean Tourists Praise Japan for Cost/Performance Travel

Unseen Japan
4 min readFeb 27, 2024

South Korean tourists now comprise the largest group of tourists to Japan — and many say it’s because the price is right.

More people from South Korea are visiting Japan than ever. In fact, it’s now Japan’s top source of tourism. One reason? The price is right. Many travelers say Japan tops their list for cost-performance travel. Meanwhile, many destinations in the US and Europe are coming up short.

Japan & Thailand: Kosupa ga ii?

Kosupa ga ii (コスパ が いい)!

Short for cost performance, kospa is what people in Japan think of when evaluating their purchases. Is the product’s cost worth its performance? The best deals are when the performance outweighs the cost. The steal deals.

Kospa comes into focus more than ever when budgeting trips.

According to Consumer Insight, an organization specializing in travel research, South Koreans voted Japan and Thailand as having the best kospa — low cost and high performance.

9,375 South Koreans with travel records between September 2022 and August 2023 evaluated travel budgets and corresponding satisfaction levels. Creating separate rankings for budget and satisfaction levels, the study calculated the cost-performance index of 27…