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Repeat Travelers: Why Visitors to Japan Love Coming Back

Unseen Japan
5 min readSep 23, 2024

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Here’s why they want to come back within a year — and where they’re going.

Picture: Canva

By Jay Andrew Allen

Japan remains one of the most popular travel destinations in the world. However, for some travelers, a single visit isn’t enough. Many want to come back to see everything they couldn’t see in their first go-round.

A recent survey found in particular that a majority travelers from Taiwan and the US wanna get back within the next year. What’s interesting, however, is that travelers from each country have different ideas about what they want to see and do. Read on to see where each country says it wants to go on a return trip — and get some ideas for your next Japan vacation.

Report: Taiwan, US travelers can’t get enough of Japan

Picture: Fast&Slow / PIXTA(ピクスタ)

The Internet survey by JTB Tourism Research & Consulting Co. asked 319 Taiwanese and 371 United States visitors to Japan if they were thinking about coming back to Japan within a year.

Why these two? The two markets represent the second and fourth largest group of visitors to Japan, respectively. (South…

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Unseen Japan
Unseen Japan

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