New Travel Discounts Seek to Boost Earthquake-Stricken Region in Japan

Unseen Japan
7 min readFeb 20, 2024

Japan’s government is rolling out a new discount package to rejuvenate tourism in the earthquake-affected Hokuriku area.

Picture: ライダー写真家はじめ / PIXTA(ピクスタ)

2024 promises to be a radiant year for Japanese tourism, with projections exceeding the long-awaited recovery of 2023. The Japan Travel Bureau (JTB) anticipates a record-breaking 33.1 million foreign visitors (+131.3% from…