New Suntory Commercial in Japan Featuring Engaged Dads Draws Praise

A new commercial from Suntory is drawing praise from social media for spotlighting the silent A new commercial from Suntory is drawing praise from social media for spotlighting the silent camaraderie between dads.

By Alyssa Pearl Fusek

Much like Uniqlo’s commercial featuring an LGBTBQ+ couple a couple years back, Suntory’s advertisement for their Premium Malt’s drink is creating a buzz not so much over the actual product, but for the story it tells. Titled “Silent Fathers” (無言の父たち; Mugon no chichitachi), the CM shines a spotlight on the dads raising their kids while balancing work, and the interesting camaraderie, or lack thereof, between fellow dads.

The Suntory CM stars Abareru-kun and YouTuber Hiroaki, who runs the popular family channel おうちごっこ (O-uchi gokko) with over 848,000 subscribers.