New Record: Japan Surpasses 3 Million Inbound Tourists In a Month

Unseen Japan
3 min readApr 21, 2024

Some 3 million people flocked into Japan in March 2024 alone. What explains the country’s record tourism numbers?

Picture: mits / PIXTA(ピクスタ)

By Himari Semans

The spread of a flesh-eating bacteria did not stop more tourists from entering Japan and spending more money than ever. A new government report says that the first quarter of 2024 shattered records for inbound visitors to Japan. Where are these tourists coming from?

3 million journeyed to Japan in March

Over 3 million foreigners visited Japan in March alone, breaking the record for the most inbound tourists within a single month, according to The Japan National Tourism Organization (JNTO).

3,081,600 inbound tourists entered Japan this March, JNTO announced on Wednesday.

That marked the first time the figure surpassed 3 million since 1964, when Japan began recording the number of inbound tourists.

The overlap of cherry blossom season and the weak yen is said to have been the primary drivers of the increase in foreign visitors.

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