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Japanese Staff Struggle as Rude Tourists Insist on Their Mother Tongue

Unseen Japan
4 min readMay 26, 2024

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Some Japanese service staff say they’re struggling to cope with visitors who don’t make any effort to find linguistic common ground.

Picture: SAMURAI / PIXTA(ピクスタ)

By Jay Allen

Tourism to Japan shows no signs of waning. Along with this, we’re seeing increasing reports of Tourists Behaving Badly. Now, local media is reporting on a special subclass of the annoying tourist problem: visitors who insist on speaking their mother tongue even when Japanese staff clearly don’t understand them.

The tourist language barrier

Picture: Yasu / PIXTA(ピクスタ)

Japan’s relative lack of English ability has been an ongoing issue in its bustling tourism scene for a while. It’s become more pronounced as the country sets record tourism numbers, with visitors topping three million a month steadily since March 2024.

As a result, restaurants and retail stores are struggling to craft strategies to help their staff communicate with a diverse client base. Service industry experts recommend that stores use picture menus along with translations in English, Korean, and Mandarin Chinese — the three key languages among Japanese…

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Unseen Japan
Unseen Japan

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