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Japanese Influencer Gets Bigger Breasts, Owes Millions in Damages
The online star sold a successful line of bras she said “encouraged breast growth”…but forgot to mention an important detail.
An influencer in Japan owes a company millions of dollars in damages over a collaboration deal that went south. A court agreed with the plaintiff in the case that the online star violated her contract when she got a boob job without their knowledge.
The controversy centers on 31-year-old model and YouTuber Tenchim (てんちむ), a.k.a. Hashimoto Tenka, who’s amassed a 1.69 million user following. Tenchim struck up a partnership to create a night bra in partnership with company Yuiku.
According to a lawyer who summarized the case on X, the product was a huge hit, raking in 3.7 billion yen (USD $24M). That might have been due to Tenchim’s claims that the bra had helped her breasts grow. But then it came out that Tenchim had been making these claims without divulging that she had received breast augmentation surgery.
The YouTuber went on a break and tried resolving the issue with the company, sending them an unspecified amount of money and asking them to refund buyers. However, according to Tenchim, the company didn’t seem keen on issuing refunds. (One user on X says they never got reimbursed after returning the product.)
