Japan Is More Sexless Than Ever, New Surveys Say

Unseen Japan
4 min readMar 17, 2024

A new set of surveys from both within and outside of Japan show that the country is increasingly putting off getting it on.

Picture: Graphs / PIXTA(ピクスタ)

By Himari Semans

Sexless couples are at a record high in Japan as the country ranks the lowest for sex life satisfaction. Which raises the question: Why is Japan shying away from sex?

Japan’s sex life ranks lowest

Japanese men and women are the least satisfied with their sex lives, according to We-Vibe, a Canadian vibrator brand. Only 35% of Japanese have fulfilling sex lives, the lowest among the eleven countries that We-Vibe surveyed.

Country Satisfaction
 Spain 58%
 France 53%
 Singapore 46%
 Switzerland 45%
 Hong Kong 44%
 World average 43%
 United States 43%
 Germany 43%
 Australia 38%
 Canada 38%
 United Kingdom 37%
 Japan 35%

Women reported higher satisfaction levels on average at 46% compared to men at 41%.

We-Vibe is owned by the “sexual happiness company” Lovehoney Group (LHG), founded in 2021 and headquartered in Bath, United Kingdom. It asked men and women in these eleven countries between ages 18 and 65 about how satisfied they were with their sex lives. 14,957 respondents answered an online questionnaire, whose answers yielded the results above.

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