Is Sanrio’s Kuromi Fighting for Ukraine? Badge on Wall Behind Zelenskyy Stands Out

Kuromi appears to have moved on from her beef with My Melody and now has a new enemy: Russia!

Sanrio is always up for new and interesting collaborations for its characters. (Case in point: the recent amazing Junji Ito collab.) Somehow, though, I don’t think they’d do an official collab with the Ukrainian military. A badge on a wall behind Ukraine’s president featuring the brand’s most Goth character raises a lot more questions than it answers.

The picture in this article comes from a December 9th post on the President of Ukraine Volodymyr Zelenskyy’s official website and YouTube channel. In the post, Zelenskyy talks about personnel changes the government is making to reboot the training system for its military.

The video is a largely dry affair. I’m sure it’s of interest to people who closely track Ukraine’s military readiness.

I am not one of them. I am, however, a Japan geek. So naturally, I was taken, instead, by the appearance of Kuromi on the wall of badges…