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How This Tea Company Connects Small Japanese Producers With Drinkers Worldwide

Unseen Japan
6 min readMar 18, 2025

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Japan’s traditional tea businesses are struggling. Here’s how one business is helping by connecting them to a global tea-loving audience.

Picture: Mohei Tea

By Mohei Tea

Japanese tea is more than just a beverage. It’s a tradition deeply intertwined with Japan’s history, aesthetics, and way of life. For centuries, artisans have refined the process of cultivating, harvesting, and preparing tea, transforming it into a cultural experience far beyond a simple drink.

Among Japan’s most dedicated tea producers, Honda Mohei from Mohei Tea stands as a guardian of this legacy. Rooted in the tea-rich region of Shizuoka, Mohei continues the expertise of generations past, balancing traditional techniques with modern innovation.

In this deep dive, we explore the art of Japanese tea-making, the philosophy behind its careful cultivation, and how Mohei Tea is helping preserve and share this tradition with the world.

Note: This is a sponsored article.

The heritage of Japanese tea

Picture: Mohei Tea

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Unseen Japan
Unseen Japan

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