Green Onion Power: World is Yours with New Hatsune Miku Whey Protein

Would you drink a leek-flavored protein powder? Would you change your mind if it had Hatsune Miku’s face on it? One company bets you will.

By Jay Allen

Wanna get swole? And are you also a raging Hatsune Miku stan? One company is betting there’s enough of a crossover there to push volume on a new protein powder featuring the virtual singer’s visage. Or, at least, that it’ll draw enough attention with its…interesting flavors that it can generate some social media buzz.

Green onion-flavored protein + leg day = winning?

The high-protein craze is one of the better fitness fads to sweep the world in the past few decades. And it hasn’t missed Japan. It’s pretty easy here to find high protein options in stores like Don Quixote and even in convenience stores (“combini“) like 7–11.

Protein powders are also readily available in a number of brands. And now — at least, temporarily — another combatant has entered the ring.

The product of sports supplement manufacturer UENI Trading Company (Daito Ward, Tokyo), the Hatsune Miku + MY ROUTINE whey protein powder is a limited-time collaboration…