FamilyMart Dream Campaign: All-You-Can-Eat Famichiki for 30 Minutes

FamilyMart is hosting a Famichiki all-you-can-eat event in Japan. For ¥1,000, fans get 30 minutes to feast on the iconic fried chicken.

By Kristina Rin Fujikake

Japan’s convenience stores have always been playgrounds for quirky promotions. This month, FamilyMart has decided to push the limits of fried food fandom.

On September 27th and 28th, the chain will host the Famichiki Age-Age Festival: Dream Famichiki All-You-Can-Eat (ファミチキあげあげ祭 ～夢のファミチキ食べ放題～), a two-day celebration in which customers can devour as much of the store’s iconic fried chicken cutlets as they can manage in a half-hour.

Yes, you read that right. A special feast where you can stuff your face with as much Famichiki as you like.

The rules of the feast

The format is simple. A ticket costs ¥1,000, and for that price, customers are granted thirty minutes to eat unlimited Famichiki. Both the classic version and its spicy sibling, Famichiki Red, are included. Each diner also receives two of the popular “Famichiki Buns,” a nod to the impromptu sandwiches that fans…