Men Want Moms To Do More Housework, Says Japanese Pamphlet

A pamphlet aimed at new moms in Japan set off a social media firestorm in Japan when it asked men what they wanted most from their wives.

By Jay Allen

Gender equality has been the talk of Japan for the past decade as women become more vocal about fighting for their rights. So it’s no wonder that a pamphlet from a city in Japan caused social media to erupt in outrage when it told new moms what was most important…to dads.

Just keep cooking and cleaning like you always do, honey

The city of Onomichi in Hiroshima Prefecture wanted to advertise support options for new mothers. So, for some reason, it produced a pamphlet entitled 先輩パパからあなたへ (sempai papa kara anata e) — “From experienced dads to you.”

The entire construction of the pamphlet is, to say the least, weird. Instead of focusing on how new dads can best help new moms, the pamphlet interviewed 100 “experienced fathers” to convey “the feelings of dads before and after birth.”