Aichi Prefecture: What’s Good (and Not So Good) About Traveling There?

With overtourism rocking Japan, people are looking for less crowded places to visit. A new survey rates how Aichi Prefecture stacks up.

Pictures: Canva; T-Urasima / PIXTA(ピクスタ)

By Jay Allen

As popular spots in Japan suffer from overcrowding, tourists are looking for other destinations in Japan that might not be so overrun. In response, many prefectures around Japan are looking for ways to attract more inbound tourists.

Thanks in part to the opening of the new Ghibli Park, Aichi Prefecture is receiving more attention as a travel destination these days. Recently, the prefecture ran its own survey to assess how it stacks up. Here are a few of the things you can enjoy on a visit to Aichi — and some of the things that Aichi officials themselves admit are a work in progress.

An overlooked prefecture?

Located west of Tokyo and home to some 7.5 million people, Aichi Prefecture is the fourth largest prefecture in Japan after Tokyo, Kanagawa, and Osaka. It’s an easy stop-over for people who are transiting between Tokyo and any location in the Kansai region, such as Osaka, Kyoto, Kobe, and…