AI-Driven Fake Celebrity Ads are Japan’s Latest Scam Trend

Unseen Japan
5 min readApr 19, 2024

At least AI is good for something: thieves in Japan are using it to impersonate celebs like Naomi Osaka and con people out of millions.

Picture: bee / PIXTA(ピクスタ)

By Himari Semans

Celebrities promote themselves on social media all the time. Scammers are abusing unassuming social media users with fake ads that look as though their celebrity role models put it out…