A VTuber Fan Guide to Tokyo: What to Do During Hololive’s Super Expo

What better destination could there be for Vtuber fans than Tokyo? Here are some great places to check out during the Expo.

As March approaches, fans of the massively popular virtual YouTuber agency Hololive are gearing up for the event of the year. Hololive Super Expo 2025, sponsored by Bandai, is a major trade exposition for the VTuber industry; for two days, from March 8th to 9th, the famed Makuhari Messe convention center in Chiba Prefecture, near Tokyo, will play host to themed booths, exhibits, and tech demos. With cosplayers and merch galore, the Hololive Super Expo offers a unique chance for fans to hobnob with industry insiders in a non-virtual space.

Never heard the term “VTuber?” Well, then, you’re likely not headed to the expo. But for those out of the loop, Virtual YouTubers are part of a massive trend of influencers who feature in videos using a fictional animated model. The appealing designs, usually presenting as preternaturally cute anime characters, are mapped onto their physical movements in real-time. Vtubers can have massive followings in the millions and an extremely devoted fanbase.

Hololive is perhaps the most famous of the agencies that manage Vtuber talent. With over 90 Vtubers in their stable speaking three languages (Japanese, Bahasa Indonesia, and…